Surveys show that “Coke is it” when it comes to brand recognition around the globe. For more than a century, Coca-Cola has carefully developed an effervescent image of youth, love and loyalty. Coca-Cola ads around the world reflect the lives and cultures of their customers. Coca-Cola's advertising has had a significant impact on culture, developing the modern image of Santa Claus, featuring beautiful young actresses and models in ads, and even, in 1970, turning a cong from a Coca-Cola commercial called “I’d Like to Teach the World to Sing” into a popular hit single.